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by Stephen Dann : E-Marketing: Theory and Application

ISBN : #0230203965 | Date : 2011-02-15

Description :

PDF-333e2 | Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment…. E-Marketing: Theory and Application


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by Arnd Zschiesche : Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)

ISBN : #3658102462 | Date : 2015-06-18

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PDF-3b9ef | Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfel… Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)


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ISBN : #3540023542 | Date : 2003-07-29

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PDF-74818 | Thepapersinthisvolumewerepresentedatthe5thAsiaPaci?cWebConference (APWeb 2003), which was held in Xi’an, China during 23-25 April 2003. The World Wide Web has dramatically changed our ways of working, le- ning, entertaininganddoingbusinessinthelast10years. TheAsiaPaci?cregion has emerged in recent years as the fastest growing region in the world in the use of Web technologies as well as in making … Web Technologies and Applications: 5th Asia-Pacific Web Conference, APWeb 2003, Xian, China, April 23-25, 2002, Proceedings (Lecture Notes in Computer Science)


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by R. Scott Hall : The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance

ISBN : #1600370454 | Date : 2006-04-01

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PDF-f1f2d | THE BLOG AHEAD One of the Internet pioneers takes a look at the impact-and future-of the Blog Revolution. Ideas are flashing around the world at light speed, and R. SCOTT HALL, an Internet pioneer from the early days at CompuServe and online entrepreneur, explores and brilliantly illuminates the way blogs are transforming the way human beings connect minds. Bloggers, Hall maintains, are at the for… The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance


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by Gaurav Bhalla : Collaboration and Co-creation: New Platforms for Marketing and Innovation

ISBN : #1441970819 | Date : 2010-11-08

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PDF-156a4 | Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how the… Collaboration and Co-creation: New Platforms for Marketing and Innovation


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by Jay Conrad Levinson President : Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity

ISBN : #039577019X | Date : 1996-08-21

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PDF-de7be | As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the Net with Guerrilla Marketing Online . Now, when beginners and experts alike add Guerrilla Marketing Online Weapons to their libraries, they will have at t… Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity


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by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

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PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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by Heide Wilsdorf-Köhler : Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #3824477947 | Date : 2003-01-30

Description :

PDF-280e4 | Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Köhler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfähige Wettbewerbsvorteile und damit überdurchschnittliche Renditen aus dem Angebot von Leistungssystemen möglich sind. … Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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ISBN : #1137523425 | Date : 2017-04-27

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ISBN : #3835006703 | Date : 2007-03-27

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PDF-85d1a | Georg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erkenntnisse aus dem Technologie-Akzeptanz-Modell und der Flow-Forschung. Anhand einer Internet- und Telefonbefragung in Deutschland überprüft er sein Modell empirisch. Als Auswertungsverfahren wählt er den Partial-Least-Squares-Strukturvergleichsansatz (PLS). Abschließend erarbeitet er Handlungsempfe… Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition)


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by Adele Sweetwood : The Analytical Marketer: How to Transform Your Marketing Organization

ISBN : #1625278454 | Date : 2016-10-04

Description :

PDF-329ca | How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified v… The Analytical Marketer: How to Transform Your Marketing Organization


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[Pub.17WgF] The Analytical Marketer: How to Transform Your Marketing Organization PDF | by Adele Sweetwood


The Analytical Marketer: How to Transform Your Marketing Organization by by Adele Sweetwood

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Wal Marts Marketing Strategy PDF 301174f7a

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Wal-Mart’s Marketing Strategy PDF




by Trevor Clinger : Wal-Mart’s Marketing Strategy

ISBN : # | Date : 2015-01-07

Description :

PDF-eb247 | Myself and my fellow classmates at an undergraduate university have done some research on how Wal-Mart markets there products, and what promotional strategies and other supplemental marketing techniques the firm uses to be one of the most profitable businesses in the world. We went into every deep detail on Wal-Mart’s marketing mix, and have completed this paper for a final assignment for a colleg… Wal-Mart’s Marketing Strategy


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[Pub.63rsg] Wal-Mart’s Marketing Strategy PDF | by Trevor Clinger


Wal-Mart’s Marketing Strategy by by Trevor Clinger

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Future Markets Multidimensional Market Mechanisms PDF 5f2826ac7

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The Future of e-Markets: Multidimensional Market Mechanisms PDF




by Martin Bichler : The Future of e-Markets: Multidimensional Market Mechanisms

ISBN : #0521003830 | Date : 2001-06-18

Description :

PDF-392c0 | Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for th… The Future of e-Markets: Multidimensional Market Mechanisms


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[Pub.55MLm] The Future of e-Markets: Multidimensional Market Mechanisms PDF | by Martin Bichler


The Future of e-Markets: Multidimensional Market Mechanisms by by Martin Bichler

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UnternehmensgrBCndung Kulturbereich UnterstBCtzende Marketingstrategien BerBCcksichtigung PDF B680c786c

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Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition) PDF




by Michael Knör : Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition)

ISBN : #3658101911 | Date : 2015-05-30

Description :

PDF-346d2 | Michael Knör zeigt auf, wie eine Unternehmensgründung im Kulturbereich auf der Basis von Marketingmaßnahmen und -instrumenten sowie unter Bezugnahme auf die “Neuen Medien” erfolgreich realisiert werden kann. Die untersuchte Unternehmensgründung, die einen Nischenmarkt bedient, stellt ein aktuelles Beispiel aus dem erweiterten Kulturbegriff dar. Möglichkeiten, Potenziale und Risiken der einzel… Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition)


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[Pub.74TpG] Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition) PDF | by Michael Knör


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International Consumer Behavior 21st Century PDF Fb0998a8c

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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development PDF




by A. Coskun Samli : International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

ISBN : #1461451248 | Date : 2012-11-27

Description :

PDF-426fa | Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern internation… International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development


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[Pub.80iKm] International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development PDF | by A. Coskun Samli


International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by by A. Coskun Samli

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